NPD: Kids' Consumer Electronics Use High, Growing
By age 7, a surprisingly high number of kids use personal music devices, digital cameras and DVD players on a daily basis, according to NPD Group's new "Kids and Consumer Electronics Report," writes AdAge (via MediaBuyerPlanner). The category has undergone astonishing growth among youth: Twice as many children age 4-14 now own personal music devices and digital cameras than in 2005.What would happen if we were to spend more time with children engaged in crafts and in the wood shop? The results would be more certain, far less experimental, and of greater importance. Kids don't get fat from woodworking. It can be good exercise. They learn to focus their attention on specific tasks. If their minds wander, the tools and materials call them back. It is a social engagement increasing verbal skills as they learn from directions, ask questions, and formulate requests. Woodworking and other crafts actually lead to better grades, providing students with direct opportunities to connect what they do with what they learn.
The study also found that just over 40 percent of kids personally own videogame systems; just less than 40 percent own CD players, and 31 percent own a TV. In households with kids age 4-14, 94 percent have a desktop computer, followed by a little less than 90 percent that own DVD players and TVs.
According to NPD analyst and study author Anita Frazier, marketers "have to take into account this new digital reality of kids' lives and consider it in all product design and marketing plans. From the kinds of products that appeal to kids to the way you talk to them on packages and in advertising - it has to be a consideration."
It is interesting to note that the world's smartest teens are in Finland where sloyd in schools originated and is compulsory still.