Friday, August 17, 2007

According to an article in this week's Time Magazine, parents spent over 200 million dollars for Baby Einstein videos last year, money "down the Tube," so to speak. Recent studies show these products did more harm than good.

The tests at the University of Washington proved that for every hour each day that children watched educational TV videos, they understood an average of 7 fewer words than babies who didn't use such products.

Advice from the American Academy of Pediatrics recommends that children under 2 not have any screen time, but should just interact with their parents instead.

With parents being as vulnerable as they are to the false claims of advertising and marketing, don't expect this information to change anything. The body of information linking television and video time to a wide range of learning disorders is more statistically significant than that linking smoking to lung cancer and heart disorders. It will be largely ignored by the American public.

You can make money selling stupid products to a gullible public. There is no way for American corporations to profit from lap-time. We'll spend millions to sell laptops to parents for use by infants when what the infants need most is a lap.

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